Document (#33741)

Editor
Dohmen, D. u. L.P. Michel
Title
Marktpotenziale und Geschäftsmodelle für eLearning-Angebote deutscher Hochschulen
Issue
Hrsg. vom Forschungsinstitut für Bildungs- und Sozialökonomie. Im Auftr. des DLR-Projektträgers "Neue Medien in der Bildung + Fachinformation".
Imprint
Bielefeld : Bertelsmann Verl.
Year
2003
Pages
253 S
Isbn
3-7639-3161-9
Series
Schriften zur Bildungs- und Sozialökonomie; 4
Abstract
Virtuelles Lehren und Lernen, die Konzeption von Multimediastrategien und die Umsetzung von Förderprojekten für neue eLearning-Angebote sind seit Jahren Themen an deutschen Hochschulen. Die Fortführung, Verstetigung und Qualitätssicherung der Entwicklungen ist gerade mit Blick auf Organisations-, Finanzierungs- und Vermarktungsmöglichkeiten oft noch unklar. Gleichzeitig ist die berufliche und individuelle Aus- und Weiterbildung für Gesellschaft und Wirtschaft zu einem entscheidenden Faktor geworden. Dieser Band präsentiert die Ergebnisse einer Studie, in der Marktpotenziale im eLearning-Markt untersucht sowie Geschäftsmodelle und Marketingsstrategien für Hochschulen betrachtet und entwickelt wurden, insbesondere für Weiterbildungsangebote. Die vorliegende Publikation richtet sich zugleich an die LeiterInnen der Hochschulen und Weiterbildungszentren, an VertreterInnen aus Ministerien, Verbänden, Multimedia-Initiativen, an Beteiligte an eLearning-Förderprojekten der Hochschulen, WeiterbildungsreferentInnen und PersonalentwicklerInnen in Unternehmen, E-Learning-Anbieter und Hochschulplaner.
Content
Inhalt: 1. Einleitung (Dieter Dohmen, Lutz P. Michel) 2. Die Rolle der Hochschulen im Weiterbildungsmarkt 3. Bestandsanalyse der eLearning-Angebote der Hochschulen (Birgitt A. Cleuvers) 4. Marktumfeld und Marktentwicklung (Lutz P. Michel, Bastian Pelka) 5. Geschäftsmodelle (Dieter Dohmen, Susanne Simons) 6. Zusammenfassung der wesentlichen Ergebnisse (Dieter Dohmen)
Theme
Computer Based Training
Location
D
RSWK
Deutschland / E-Learning / Bildungsangebot / Marktpotenzial
Deutschland / Hochschule / E-Learning / Marketingstrategie
BK
85.40 / Marketing
81.68 / Computereinsatz in Unterricht und Ausbildung
GHBS
IIS (DU)
IGFA (DU)
PYP (DU)
AJA (E)
QIR (PB)
IGN (PB)
QER (PB)
RVK
ST 420

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