Document (#32634)

Author

Fank, M.
Riecke, W.

Title

WebIntelligence : die Bedeutung des Kunden im Internet am Beispiel der Ford Werke Deutschland GmbH

Source

Information - Wissenschaft und Praxis. 58(2007) H.6/7, S.355-360

Year

2007

Abstract

Die Ford Werke Deutschland und die Fachhochschule Köln arbeiten in einem gemeinsamen Praxisprojekt daran, die frei im Internet zugänglichen Informationen sinnvoll aufzubereiten. Die Untersuchung und das anschließende Monitoring wurden in Presseportale, Webforen, Bewertungsportale, Domainanalyse und Fanseiten aufgeteilt. Im Rahmen des Beitrages werden die Untersuchungsergebnisse und die daraus gewonnenen Erkenntnisse vorgestellt. Für ausgewählte Webforen wurde ein monatliches Reporting entwickelt, welches ebenfalls präsentiert wird. Die Idee zur Durchführung eines Fanseiten-Award entstand auf der Basis der im Internet durchgeführten Recherchen. Das Umsetzungsprojekt wird kurz vorgestellt. Ford hat erkannt, dass es wichtig ist das Internet, und insbesondere die Bereiche im Internet, die außerhalb des Einflussbereiches von Ford liegen, zu beobachten.

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