Document (#30237)

Author

Yu, B.-M.
Roh, S.-Z.

Title

¬The effects of menu design on information-seeking performance and user's attitude on the World Wide Web

Source

Journal of the American Society for Information Science and Technology. 53(2002) no.11, S.923-933

Year

2002

Abstract

Yu and Roh investigate the effects of providing a simple menu, a global and local navigation menu, and a pull-down menu on searching and browsing speed, as well as the user's perception of the appeal of each menu form and the degree of disorientation it might cause. The site was a shopping center with items and prices that could be approached by way of a simple menu with a hierarchal structure, a menu which retained global links across the top of the screen, with local links in a frame to the left, or a pull down menu design. Each of 21 student subjects was given ten searching and five browsing tasks assigned in three treatments, and responded to a post exercise questionnaire using a five point Likert scale on attitude toward the menus. Time was measured from the subjects' indication of starting until the price was provided, and the procedure repeated three times over a three-week interval with treatment switching. A repeated measure ANOVA showed a significant difference among the designs on search speed with the pull-down menu leading the other two. In browsing speed pull-down and global/local were not significantly different but both bettered the simple menu. Attitude and disorientation showed no significant differences.

Theme

Suchoberflächen

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