Document (#30134)

Author

Soubusta, S.

Title

On click fraud

Source

Information - Wissenschaft und Praxis. 59(2008) H.2, S.136-142

Year

2008

Abstract

Über Klickbetrug Internetwerbung wird immer wichtiger. Wie in jeder Wachstumsbranche versuchen auch hier Kriminelle von diesem Wachstum zu profitieren. Dies ist durch die Manipulation von Pay-Per-Click (PPC) Werbeanzeigen mithilfe künstlich produzierter Klicks möglich - eine Vorgehensweise, die als Klickbetrug (Click Fraud) bekannt ist. Klickbetrug ist nicht schwierig und könnte daher die Existenz von Firmen wie Google bedrohen. Zur Zeit scheint es keine Möglichkeit zu geben, Klickbetrug zu entdecken oder zu verhindern. Man kann Klickbetrug jedoch vermeiden, indem man PPC Werbung durch eine andere Berechnungsgrundlage, wie z. B. Cost-Per-Action, ersetzt.

Theme

Internet

Area

Informationswirtschaft

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