Document (#29441)

Author

Nicholas, D.
Huntington, P.
Williams, P.
Dobrowolski, T.

Title

Re-appraising information seeking behaviour in a digital environment : bouncers, checkers, returnees and the like

Source

Journal of documentation. 60(2004) no.1, S.24-43

Year

2004

Abstract

Collating data from a number of log and questionnaire studies conducted largely into the use of a range of consumer health digital information platforms, Centre for Information Behaviour and the Evaluation of Research (Ciber) researchers describe some new thoughts on characterising (and naming) information seeking behaviour in the digital environment, and in so doing, suggest a new typology of digital users. The characteristic behaviour found is one of bouncing in which users seldom penetrate a site to any depth, tend to visit a number of sites for any given information need and seldom return to sites they once visited. They tend to "feed" for information horizontally, and whether they search a site of not depends heavily on "digital visibility", which in turn creates all the conditions for "bouncing". The question whether this type of information seeking represents a form of "dumbing down or up", and what it all means for publishers, librarians and information providers, who might be working on other, possible outdated usage paradigms, is discussed.

Footnote

Vgl. auch unter: http://www.emeraldinsight.com/10.1108/00220410410516635

Theme

Suchtaktik
Benutzerstudien

Field

Medizin

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4. Nicholas, D.; Huntington, P.; Jamali, H.R.; Rowlands, I.; Fieldhouse, M.: Student digital information-seeking behaviour in context (2009) 0.14

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5. Huang, C.-Y.; Shen, Y.-C.; Chiang, I.-P.; Lin, C.-S.: Characterizing Web users' online information behavior (2007) 0.13

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