Document (#28208)

Author
Kleinz, T.
Title
¬Die Werbeweltmacht : Wie Google mit kostenlosen Angeboten Milliarden verdient
Source
c't. 20127, H.14, S.134-139
Year
2012
Series
Report: Googles Geschäftsmodell
Abstract
Die erfolgsreichste Suchmaschine, das am schnellsten soziale Netzwerk, der flotteste Browser, Maps, Picasa, Gmail, et cetera: Für den Nutzer sind fast alle Google-Produkte kostenlos. Trotzdem scheffelt der Konzern Milliarden - vor allem mit maßgeschneiderter Werbung.
Object
Google

Similar documents (author)

  1. Kleinz, T.: Beute im Netz : Das Web 2.0 hilft, Freunde mit gleichen Interessen zu finden - doch auch Geheimdienste und Betrüger lesen mit (2006) 5.71
    5.7103243 = sum of:
      5.7103243 = weight(author_txt:kleinz in 1) [ClassicSimilarity], result of:
        5.7103243 = fieldWeight in 1, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.1365185 = idf(docFreq=12, maxDocs=44421)
          0.625 = fieldNorm(doc=1)
    
  2. Kleinz, T.: Google erobert "My Space" (2006) 5.71
    5.7103243 = sum of:
      5.7103243 = weight(author_txt:kleinz in 4738) [ClassicSimilarity], result of:
        5.7103243 = fieldWeight in 4738, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.1365185 = idf(docFreq=12, maxDocs=44421)
          0.625 = fieldNorm(doc=4738)
    
  3. Kleinz, T.: Wer Wikipedia fälscht... : ... wird meistens ertappt, wie jüngst einige US-Senatoren (2006) 5.71
    5.7103243 = sum of:
      5.7103243 = weight(author_txt:kleinz in 5916) [ClassicSimilarity], result of:
        5.7103243 = fieldWeight in 5916, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.1365185 = idf(docFreq=12, maxDocs=44421)
          0.625 = fieldNorm(doc=5916)
    
  4. Kleinz, T.: Angst vor der zweiten Internetblase : Web 2.0 hat inzwischen das Establishment erreicht / Medienkonzerne investieren Milliardenbeträge (2006) 5.71
    5.7103243 = sum of:
      5.7103243 = weight(author_txt:kleinz in 303) [ClassicSimilarity], result of:
        5.7103243 = fieldWeight in 303, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.1365185 = idf(docFreq=12, maxDocs=44421)
          0.625 = fieldNorm(doc=303)
    
  5. Kleinz, T.: ¬Die halbe Freiheit : Scanner wie jene von Google haben in Bibliotheken verborgene Schätze - doch Gemeingut werden die dann selten (2007) 5.71
    5.7103243 = sum of:
      5.7103243 = weight(author_txt:kleinz in 1185) [ClassicSimilarity], result of:
        5.7103243 = fieldWeight in 1185, product of:
          1.0 = tf(freq=1.0), with freq of:
            1.0 = termFreq=1.0
          9.1365185 = idf(docFreq=12, maxDocs=44421)
          0.625 = fieldNorm(doc=1185)
    

Similar documents (content)

  1. Hurz, S.: Google verfolgt Nutzer, auch wenn sie explizit widersprechen (2018) 0.24
    0.2413432 = sum of:
      0.2413432 = product of:
        1.06191 = sum of:
          0.03253241 = weight(abstract_txt:sind in 404) [ClassicSimilarity], result of:
            0.03253241 = score(doc=404,freq=1.0), product of:
              0.053132296 = queryWeight, product of:
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.013558791 = queryNorm
              0.6122907 = fieldWeight in 404, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.15625 = fieldNorm(doc=404)
          0.105719715 = weight(abstract_txt:nutzer in 404) [ClassicSimilarity], result of:
            0.105719715 = score(doc=404,freq=1.0), product of:
              0.11656954 = queryWeight, product of:
                1.4811984 = boost
                5.8043137 = idf(docFreq=363, maxDocs=44421)
                0.013558791 = queryNorm
              0.906924 = fieldWeight in 404, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.8043137 = idf(docFreq=363, maxDocs=44421)
                0.15625 = fieldNorm(doc=404)
          0.23492898 = weight(abstract_txt:trotzdem in 404) [ClassicSimilarity], result of:
            0.23492898 = score(doc=404,freq=1.0), product of:
              0.19850533 = queryWeight, product of:
                1.9328884 = boost
                7.574333 = idf(docFreq=61, maxDocs=44421)
                0.013558791 = queryNorm
              1.1834896 = fieldWeight in 404, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.574333 = idf(docFreq=61, maxDocs=44421)
                0.15625 = fieldNorm(doc=404)
          0.2358528 = weight(abstract_txt:google in 404) [ClassicSimilarity], result of:
            0.2358528 = score(doc=404,freq=2.0), product of:
              0.19902538 = queryWeight, product of:
                2.7370954 = boost
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.013558791 = queryNorm
              1.1850388 = fieldWeight in 404, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.15625 = fieldNorm(doc=404)
          0.45287615 = weight(abstract_txt:milliarden in 404) [ClassicSimilarity], result of:
            0.45287615 = score(doc=404,freq=1.0), product of:
              0.38738614 = queryWeight, product of:
                3.8186314 = boost
                7.48196 = idf(docFreq=67, maxDocs=44421)
                0.013558791 = queryNorm
              1.1690562 = fieldWeight in 404, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.48196 = idf(docFreq=67, maxDocs=44421)
                0.15625 = fieldNorm(doc=404)
        0.22727273 = coord(5/22)
    
  2. Kuhlen, R.: Macht Google autonom? : Zur Ambivalenz informationeller Autonomie (2005) 0.20
    0.19685437 = sum of:
      0.19685437 = product of:
        0.6186852 = sum of:
          0.019721724 = weight(abstract_txt:sind in 4531) [ClassicSimilarity], result of:
            0.019721724 = score(doc=4531,freq=3.0), product of:
              0.053132296 = queryWeight, product of:
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.013558791 = queryNorm
              0.3711815 = fieldWeight in 4531, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
          0.024671568 = weight(abstract_txt:alle in 4531) [ClassicSimilarity], result of:
            0.024671568 = score(doc=4531,freq=1.0), product of:
              0.08896795 = queryWeight, product of:
                1.2940096 = boost
                5.070784 = idf(docFreq=757, maxDocs=44421)
                0.013558791 = queryNorm
              0.2773085 = fieldWeight in 4531, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.070784 = idf(docFreq=757, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
          0.050029267 = weight(abstract_txt:suchmaschine in 4531) [ClassicSimilarity], result of:
            0.050029267 = score(doc=4531,freq=1.0), product of:
              0.142534 = queryWeight, product of:
                1.637872 = boost
                6.418264 = idf(docFreq=196, maxDocs=44421)
                0.013558791 = queryNorm
              0.35099882 = fieldWeight in 4531, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.418264 = idf(docFreq=196, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
          0.06322913 = weight(abstract_txt:produkte in 4531) [ClassicSimilarity], result of:
            0.06322913 = score(doc=4531,freq=1.0), product of:
              0.1666149 = queryWeight, product of:
                1.7708331 = boost
                6.939294 = idf(docFreq=116, maxDocs=44421)
                0.013558791 = queryNorm
              0.37949264 = fieldWeight in 4531, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.939294 = idf(docFreq=116, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
          0.08329763 = weight(abstract_txt:kostenlos in 4531) [ClassicSimilarity], result of:
            0.08329763 = score(doc=4531,freq=1.0), product of:
              0.20022771 = queryWeight, product of:
                1.9412559 = boost
                7.607123 = idf(docFreq=59, maxDocs=44421)
                0.013558791 = queryNorm
              0.41601452 = fieldWeight in 4531, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.607123 = idf(docFreq=59, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
          0.18414249 = weight(abstract_txt:gmail in 4531) [ClassicSimilarity], result of:
            0.18414249 = score(doc=4531,freq=1.0), product of:
              0.33978567 = queryWeight, product of:
                2.528851 = boost
                9.909708 = idf(docFreq=5, maxDocs=44421)
                0.013558791 = queryNorm
              0.5419372 = fieldWeight in 4531, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.909708 = idf(docFreq=5, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
          0.19359337 = weight(abstract_txt:google in 4531) [ClassicSimilarity], result of:
            0.19359337 = score(doc=4531,freq=11.0), product of:
              0.19902538 = queryWeight, product of:
                2.7370954 = boost
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.013558791 = queryNorm
              0.9727069 = fieldWeight in 4531, product of:
                3.3166249 = tf(freq=11.0), with freq of:
                  11.0 = termFreq=11.0
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.0546875 = fieldNorm(doc=4531)
        0.3181818 = coord(7/22)
    
  3. Hartknopf, A.: Schweizer Messer : Zusatzwerkzeuge bei Google (2006) 0.19
    0.19458449 = sum of:
      0.19458449 = product of:
        0.8561717 = sum of:
          0.028173892 = weight(abstract_txt:sind in 5731) [ClassicSimilarity], result of:
            0.028173892 = score(doc=5731,freq=3.0), product of:
              0.053132296 = queryWeight, product of:
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.013558791 = queryNorm
              0.53025925 = fieldWeight in 5731, product of:
                1.7320508 = tf(freq=3.0), with freq of:
                  3.0 = termFreq=3.0
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.078125 = fieldNorm(doc=5731)
          0.14174438 = weight(abstract_txt:werbung in 5731) [ClassicSimilarity], result of:
            0.14174438 = score(doc=5731,freq=1.0), product of:
              0.22499438 = queryWeight, product of:
                2.057816 = boost
                8.063882 = idf(docFreq=37, maxDocs=44421)
                0.013558791 = queryNorm
              0.62999076 = fieldWeight in 5731, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                8.063882 = idf(docFreq=37, maxDocs=44421)
                0.078125 = fieldNorm(doc=5731)
          0.2116314 = weight(abstract_txt:konzern in 5731) [ClassicSimilarity], result of:
            0.2116314 = score(doc=5731,freq=1.0), product of:
              0.29391462 = queryWeight, product of:
                2.3519673 = boost
                9.216561 = idf(docFreq=11, maxDocs=44421)
                0.013558791 = queryNorm
              0.72004384 = fieldWeight in 5731, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.216561 = idf(docFreq=11, maxDocs=44421)
                0.078125 = fieldNorm(doc=5731)
          0.30784893 = weight(abstract_txt:verdient in 5731) [ClassicSimilarity], result of:
            0.30784893 = score(doc=5731,freq=2.0), product of:
              0.29949036 = queryWeight, product of:
                2.3741717 = boost
                9.303573 = idf(docFreq=10, maxDocs=44421)
                0.013558791 = queryNorm
              1.0279093 = fieldWeight in 5731, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                9.303573 = idf(docFreq=10, maxDocs=44421)
                0.078125 = fieldNorm(doc=5731)
          0.16677311 = weight(abstract_txt:google in 5731) [ClassicSimilarity], result of:
            0.16677311 = score(doc=5731,freq=4.0), product of:
              0.19902538 = queryWeight, product of:
                2.7370954 = boost
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.013558791 = queryNorm
              0.837949 = fieldWeight in 5731, product of:
                2.0 = tf(freq=4.0), with freq of:
                  4.0 = termFreq=4.0
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.078125 = fieldNorm(doc=5731)
        0.22727273 = coord(5/22)
    
  4. Siegenheim, V.; Kaumanns, R.: ¬Die Google-Ökonomie : Wie Google die Wirtschaft verändert (2007) 0.19
    0.19139051 = sum of:
      0.19139051 = product of:
        0.84211826 = sum of:
          0.0808595 = weight(abstract_txt:suchmaschine in 3414) [ClassicSimilarity], result of:
            0.0808595 = score(doc=3414,freq=2.0), product of:
              0.142534 = queryWeight, product of:
                1.637872 = boost
                6.418264 = idf(docFreq=196, maxDocs=44421)
                0.013558791 = queryNorm
              0.5672997 = fieldWeight in 3414, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                6.418264 = idf(docFreq=196, maxDocs=44421)
                0.0625 = fieldNorm(doc=3414)
          0.060718965 = weight(abstract_txt:angeboten in 3414) [ClassicSimilarity], result of:
            0.060718965 = score(doc=3414,freq=1.0), product of:
              0.14836246 = queryWeight, product of:
                1.6710241 = boost
                6.548176 = idf(docFreq=172, maxDocs=44421)
                0.013558791 = queryNorm
              0.409261 = fieldWeight in 3414, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.548176 = idf(docFreq=172, maxDocs=44421)
                0.0625 = fieldNorm(doc=3414)
          0.16930513 = weight(abstract_txt:konzern in 3414) [ClassicSimilarity], result of:
            0.16930513 = score(doc=3414,freq=1.0), product of:
              0.29391462 = queryWeight, product of:
                2.3519673 = boost
                9.216561 = idf(docFreq=11, maxDocs=44421)
                0.013558791 = queryNorm
              0.5760351 = fieldWeight in 3414, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                9.216561 = idf(docFreq=11, maxDocs=44421)
                0.0625 = fieldNorm(doc=3414)
          0.27504927 = weight(abstract_txt:google in 3414) [ClassicSimilarity], result of:
            0.27504927 = score(doc=3414,freq=17.0), product of:
              0.19902538 = queryWeight, product of:
                2.7370954 = boost
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.013558791 = queryNorm
              1.3819809 = fieldWeight in 3414, product of:
                4.1231055 = tf(freq=17.0), with freq of:
                  17.0 = termFreq=17.0
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.0625 = fieldNorm(doc=3414)
          0.25618544 = weight(abstract_txt:milliarden in 3414) [ClassicSimilarity], result of:
            0.25618544 = score(doc=3414,freq=2.0), product of:
              0.38738614 = queryWeight, product of:
                3.8186314 = boost
                7.48196 = idf(docFreq=67, maxDocs=44421)
                0.013558791 = queryNorm
              0.66131806 = fieldWeight in 3414, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                7.48196 = idf(docFreq=67, maxDocs=44421)
                0.0625 = fieldNorm(doc=3414)
        0.22727273 = coord(5/22)
    
  5. Lewandowski, D.: Was Google nicht kann, aber Yahoo (2004) 0.16
    0.16056995 = sum of:
      0.16056995 = product of:
        0.58875644 = sum of:
          0.022772687 = weight(abstract_txt:sind in 4291) [ClassicSimilarity], result of:
            0.022772687 = score(doc=4291,freq=1.0), product of:
              0.053132296 = queryWeight, product of:
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.013558791 = queryNorm
              0.42860347 = fieldWeight in 4291, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                3.9186604 = idf(docFreq=2398, maxDocs=44421)
                0.109375 = fieldNorm(doc=4291)
          0.060229212 = weight(abstract_txt:allem in 4291) [ClassicSimilarity], result of:
            0.060229212 = score(doc=4291,freq=1.0), product of:
              0.10161407 = queryWeight, product of:
                1.3829218 = boost
                5.419201 = idf(docFreq=534, maxDocs=44421)
                0.013558791 = queryNorm
              0.5927251 = fieldWeight in 4291, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.419201 = idf(docFreq=534, maxDocs=44421)
                0.109375 = fieldNorm(doc=4291)
          0.0740038 = weight(abstract_txt:nutzer in 4291) [ClassicSimilarity], result of:
            0.0740038 = score(doc=4291,freq=1.0), product of:
              0.11656954 = queryWeight, product of:
                1.4811984 = boost
                5.8043137 = idf(docFreq=363, maxDocs=44421)
                0.013558791 = queryNorm
              0.6348468 = fieldWeight in 4291, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                5.8043137 = idf(docFreq=363, maxDocs=44421)
                0.109375 = fieldNorm(doc=4291)
          0.10005853 = weight(abstract_txt:suchmaschine in 4291) [ClassicSimilarity], result of:
            0.10005853 = score(doc=4291,freq=1.0), product of:
              0.142534 = queryWeight, product of:
                1.637872 = boost
                6.418264 = idf(docFreq=196, maxDocs=44421)
                0.013558791 = queryNorm
              0.70199764 = fieldWeight in 4291, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                6.418264 = idf(docFreq=196, maxDocs=44421)
                0.109375 = fieldNorm(doc=4291)
          0.16659527 = weight(abstract_txt:kostenlos in 4291) [ClassicSimilarity], result of:
            0.16659527 = score(doc=4291,freq=1.0), product of:
              0.20022771 = queryWeight, product of:
                1.9412559 = boost
                7.607123 = idf(docFreq=59, maxDocs=44421)
                0.013558791 = queryNorm
              0.83202904 = fieldWeight in 4291, product of:
                1.0 = tf(freq=1.0), with freq of:
                  1.0 = termFreq=1.0
                7.607123 = idf(docFreq=59, maxDocs=44421)
                0.109375 = fieldNorm(doc=4291)
          0.16509697 = weight(abstract_txt:google in 4291) [ClassicSimilarity], result of:
            0.16509697 = score(doc=4291,freq=2.0), product of:
              0.19902538 = queryWeight, product of:
                2.7370954 = boost
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.013558791 = queryNorm
              0.8295272 = fieldWeight in 4291, product of:
                1.4142135 = tf(freq=2.0), with freq of:
                  2.0 = termFreq=2.0
                5.3628736 = idf(docFreq=565, maxDocs=44421)
                0.109375 = fieldNorm(doc=4291)
        0.27272728 = coord(6/22)