Document (#26967)

Author

Heine, E.V.I.
Stock, W.G.
Oglou, Y.A.
Hackel, M.
Krasic, A.
Quack, S.
Rode, N.
Burghardt, S.
Manalodiparambil, M.
Röttger, M.
Schönhalz, D.
Valder, A.
Kühn, K.
Bachmaier, K.
Disli, S.
Punner, M.
Sabbagh, M.
Ströbele, U.
Bogen, C.
Rauter, J.
Schowe, K.
Steffen J.
Wiese, S.
Rohmen, S.
Wurzler, M.
Bülow, G.
Pudelko, F.
Roelvink, V.
Adjei-Kwarteng, C.
Jovanovic, M.
Kosmidou, M.
Hedwing, M.

Title

Usability von Navigationssystemen im E-Commerce und bei informativen Websites - des Nutzers Odyssee

Source

Information - Wissenschaft und Praxis. 54(2003) H.7, S.405-414

Year

2003

Abstract

In einer empirischen Usability-Untersuchung wird die mittlere Güte der Navigationssysteme deutschsprachiger Websites im E-Commerce (Otto, Quelle, Amazon, eBay) sowie von informativen Websites (HWWA, Landtag NRW, Europäische Union, Kartoo) erfasst. Eingesetzt werden die Methoden des aufgabenbezogenen Nutzertests und der heuristischen Evaluation.

Content

""Kein Grundstück der Welt ist so wertvoll wie eine Homepage", denn diese ist "zugleich das Gesicht, das ein Unternehmen der Welt zeigt" (Nielsen 1999). Die Homepage ist die erste Möglichkeit, die ein potenzieller Kunde oder gewünschter Lieferant wahrnimmt, um sich ein Bild über ein Unternehmen zu verschaffen "ehe sie sich auf ein Geschäft einlassen" (ebd.). Hier wird der Grundstein für zukünftige Geschäfte gelegt, unabhängig davon ob dies "nun online geschieht oder in der realen Welt" (ebd.). Die Website stellt demnach die erste Verbindung zu unterschiedlichsten Interessenten, Kunden und Lieferanten dar, wird somit zu einem Kommunikations- und Werbemedium. Deshalb ist es umso wichtiger, dass sich Benutzer auf sämtlichen Seiten einer Homepage zurecht finden, diese imstande ist, "die Bedürfnisse der Benutzer zu erfüllen" (ebd.), dass sie benutzerfähig und benutzerfreundlich ist. Diese Arbeit analysiert die Usability, d. h. die Benutzerfreundlichkeit und die Benutzbarkeit der deutschsprachigen Webauftritte der nachfolgenden Unternehmen bzw. Institutionen (nach Themenbereichen gegliedert), nicht nach künstlerischen, sondern nach funktionalen Kriterien: - Kataloge im E-Commerce: Otto (www.otto.de); Quelle (www.quelle.de); Amazon (www.amazon.de); eBay (www.eBay.de) - Informative Websites: HWWA (www.hwwa.de); Landtag NRW (www.landtag.nrw.de); Europäische Union (europa.eu.int); Kartoo Metasuchmaschine (www.kartoo.com). Von den unterschiedlichen Zielen der diversen Websites ausgehend wird untersucht, ob sich der alltägliche Web-Surfer, nachfolgend als "Otto Normalsurfer" gekennzeichnet, auf den einzelnen Webseiten zurecht findet, ob sein Informationsbedarf gedeckt und das Bedürfnis, sowohl nach allgemeiner als auch spezifischer Information befriedigt werden kann. Es geht demnach konkret um die Web-Zufriedenheit der Surfer, Mängel der Websites bezüglich Benutzerfreundlichkeit, des Designs und fehlende "Corporate Identity" aufzuzeigen und somit die Web-Usability der Websites zu vergleichen. Insbesondere das vergleichende Vorgehen im Anschluss an aufgabenbezogene Nutzertests sind wissenschaftliches Neuland."

Theme

Internet
Suchoberflächen

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5. Bank, C.: ¬Die Usability von Online-Wörterbüchern und elektronischen Sprachportalen (2012) 0.12

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