Document (#26366)

Author

Stock, M.

Title

Ranking- und Logfile-Analyse der eigenen Homepage : Metaposition.de

Source

Password. 2002, H.12, S.21

Year

2002

Abstract

Wenn ein Unternehmen eine Homepage betreibt, dann erhofft es sich, mit seinem Webauftritt potentielle Kunden zu erwerben. Voraussetzung für den Besuch einer Homepage ist es, dass der Kunde diese sucht und auch findet. Kann das Unternehmen allein durch die Art der Gestaltung seiner Homepage den OnlineGeschäftsverkehr beeinflussen oder gar optimieren? Metaposition behauptet: "ja"und zwar durch Ranking- und Logfile-Analyse der Homepage.

Theme

Information Resources Management

Object

Metaposition.de

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