Document (#25652)

Editor
Richter, K. u. H.Nohr
Title
Elektronische Marktplätze : Potenziale, Funktionen und Auswahstrategien
Imprint
Aachen : Shaker Verlag
Year
2002
Pages
168 S
Isbn
3-8265-9890-3
Series
Berichte aus der Betriebswirtschaft
Abstract
Der vorliegende Band ist eine Dokumentation eines Seminars im Studiengang Informationswirtschaft an der Hochschule der Medien. Mit den Beiträgen hoffen der Herausgeber und die Autoren, einen Einblick in die derzeitige Diskussion um die Konzeption, die Einführung und den Betrieb von Knowledge Communities zur Unterstützung von Wissensaustausch und -management geben zu können. Angesprochen sind gleichermaßen Studierende wie Praktiker in den Unternehmen. eine Vielzahl von Käufern und Anbietern auf einer Plattform zusammen und bewirken so eine Bündelung von produkt- bzw. branchenrelevanten Informationen und Handelsaktivitäten. Dabei unterstützen sie beide Marktseiten gleichermaßen bei der Anbahnung und Abwicklung von Transaktionen. Das Buch behandelt die spezielle Form der Business-to-Business-Marktplätze, denen Prognosen das größte Wachstumspotenzial vorhersagen. Der Inhalt beruht auf einer Forschungsarbeit im Studiengang Informationswirtschaft an der Stuttgarter Hochschule der Medien in Kooperation mit dem Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO), ebenfalls in Stuttgart. Ziel ist es, kleinen und mittelständischen Unternehmen die Auswahlentscheidung für eine Marktplatzteilnahme zu erleichtern. Dafür werden funktionelle Grundlagen und Potenziale aufgezeigt, verschiedene Marktplatztypen und Geschäftsmodelle vorgestellt sowie Checklisten geliefert, die die Bewertung eines Marktplatzes ermöglichen.
Theme
Information Resources Management

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