Document (#23851)

Author

Hofmann, U.

Title

Netzwerk-Ökonomie

Imprint

Heidelberg : Physica-Verlag

Year

2001

Pages

X, 242 S

Isbn

3-7908-1394-X

Series

Physica-Lehrbuch

Abstract

Netzwerk-Technologien des Internet schaffen eine Infrastruktur, auf der eine neue digitale Ökonomie aufbauen wird. Das Buch analysiert die Wirkungen neuer Strategien im Rahmen eines Supply Chain Management, bei internen Abläufen und im Customer Relationship Management. Dabei werden unter anderem die Punkte Preispolitik, Interaktion mit dem Nachfrager, Marktforschung, Technologiemanagement, interne und externe Unternehmensnetzwerke und Rahmenbedingungen vorgestellt. Zahlreiche Fallbeispiele erfolgreicher Geschäftsmodelle, eine Analyse kritischer Erfolgsfaktoren und deren potenzielle Netzwerkunterstützung vermitteln dem Leser eine geschlossene Gesamtsicht über die makrostrukturellen Wirkungen der Netzwerke. Er wird dadurch in die Lage versetzt, die Schubkräfte des Internet zu bewerten, die ökonomischen Auswirkungen des weiteren technologischen Wandels frühzeitig zu erkennen und Netzwerke zielgerichtet für sich einzusetzen

Theme

Information Resources Management

Field

Wirtschaftswissenschaften

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