Document (#23052)

Author
Conrad, M.
Ruzas, S.
Title
Werbung und Poesie : Die Bedeutung von Wissen für die Markenführung
Source
Weltwissen - Wissenswelt: Das globale Netz von Text und Bild. Hrsg.: Christa Maar, u.a
Imprint
Köln : DuMont
Year
2000
Pages
S.242-246
Abstract
Ein Gespräch über den Einsatz von Bildern in Werbekampagnen
Form
Bilder

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