Document (#17530)

Author

Cronin, B.
Overfeldt, K.
Fouchereaux, K.
Manzvanzvike, T.
Cha, M.
Sona, E.

Title

¬The Internet and competitive intelligence : a survey of current practice

Source

International journal of information management. 14(1994) no.3, S.204-222

Year

1994

Abstract

The Internet has the potential to become a major strategic information tool for commercial enterprises. many companies, large and small, are already using the Internet to gain an edge in an increasingly competitive business environment, both domestically and internationally. It may well be that the Internet is the next major phase in the evolution of the competitive intelligence function in advanced organizations, especially as commercialization of the network intensifies. Describes an exploratory study of business use of the Internet for competitive intelligence purposes

Theme

Internet

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