Document (#16429)

Author

Latane, B.

Title

Dynamic social impact : the creation of culture by communication

Source

Journal of communication. 46(1996) no.4, S.13-25

Year

1996

Abstract

Dynamic social impact theory (DSIT) accounts for how culture could emerge from individual experience and everyday interaction. Sets out propositions and derivations of DSIT. DSIT account for 5 key features of culture: regional clustering, correlation amog cultural elements, consolidation of minorities, and continuing diversity, but it does not enable predictions about some aspects of culture

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