Document (#11056)

Author

Matthews, J.
Jeffcoate, J.

Title

Interactive television : the opportunity for news information servicey

Source

Online information 94. Proceedings of the 18th International Online Meeting, London, 6-8 Dec 1994. Ed. by D.I. Raitt et al

Imprint

Oxford : Learned Information

Year

1994

Pages

S.19-26

Abstract

Interactive television increases the control that viewers can exercise over what they watch and when they watch it. There are a variety of technological possibilities for the delivery of interactive television which offer different bandwidths and amounts of interaction. The key feature is the value of the content and in the long run content owners will be the main beneficiaries from the development of the interactive television market, although this market is estimated to take many years to develop

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