Document (#10038)

Author

Keyes, E.

Title

Typography, color, and information structure

Source

Technical communication. 40(1993) no.4, S.638-654

Year

1993

Abstract

Typography and colour significantly influence the communication effectiveness of technical documents. However, most research and design guidelines address typography and colour separately without considering their spatial context or their function as complementary content signals. A broader, integrated perspective increases understanding of underlying principles, simplifies guidelines, and enables us to make typography and colour choices with confidence and control over the results. Focuses on: how typography and colour complement and differ from each other in signalling an underlying content structure; the synergism between typography, colour and page layout (use of white space) that aids audience understanding and use; and the characteristics of typography and of colour that are most important in these contextse

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