Document (#10027)

Author

Machovec, G.S.

Title

Internet advertising : ethics and etiquette

Source

Online libraries and microcomputers. 12(1994) nos.6/7, S.1-5

Year

1994

Abstract

Discusses the growth in the commercial use of the Internet, and in particular its use for advertising by commercial organizations. Gives examples of good and bad use of the Internet for advertising. Also suggests a number of recommended guidelines for Internet adverstising, while noting that there are no legal rules governing this area

Theme

Internet
Informationsethik

Similar documents (author)

1. Machovec, G.S.: Locally loaded databases in Arizona State University's online catalog using the CARL system (1989) 5.38

   5.3815155 = sum of:
     5.3815155 = weight(author_txt:machovec in 2159) [ClassicSimilarity], result of:
       5.3815155 = fieldWeight in 2159, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         8.610425 = idf(docFreq=21, maxDocs=44421)
         0.625 = fieldNorm(doc=2159)
   

2. Machovec, G.S.: Administrative considerations in establishing remote dial-in access to an online catalog (1988) 5.38

   5.3815155 = sum of:
     5.3815155 = weight(author_txt:machovec in 3100) [ClassicSimilarity], result of:
       5.3815155 = fieldWeight in 3100, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         8.610425 = idf(docFreq=21, maxDocs=44421)
         0.625 = fieldNorm(doc=3100)
   

3. Machovec, G.S.: WAIS: Wide Area Information Servers (1992) 5.38

   5.3815155 = sum of:
     5.3815155 = weight(author_txt:machovec in 3696) [ClassicSimilarity], result of:
       5.3815155 = fieldWeight in 3696, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         8.610425 = idf(docFreq=21, maxDocs=44421)
         0.625 = fieldNorm(doc=3696)
   

4. Machovec, G.S.: Z39.50 and the client-server architecture (1991) 5.38

   5.3815155 = sum of:
     5.3815155 = weight(author_txt:machovec in 3698) [ClassicSimilarity], result of:
       5.3815155 = fieldWeight in 3698, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         8.610425 = idf(docFreq=21, maxDocs=44421)
         0.625 = fieldNorm(doc=3698)
   

5. Machovec, G.S.: Navigating the Internet : library systems and database limitations (1992) 5.38

   5.3815155 = sum of:
     5.3815155 = weight(author_txt:machovec in 3737) [ClassicSimilarity], result of:
       5.3815155 = fieldWeight in 3737, product of:
         1.0 = tf(freq=1.0), with freq of:
           1.0 = termFreq=1.0
         8.610425 = idf(docFreq=21, maxDocs=44421)
         0.625 = fieldNorm(doc=3737)
   

Similar documents (content)

1. Watson, I.: Streetwise on the highway : commercial uses of the Internet (1994) 0.29

   0.29246396 = sum of:
     0.29246396 = product of:
       1.2185998 = sum of:
         0.006385805 = weight(abstract_txt:that in 8232) [ClassicSimilarity], result of:
           0.006385805 = score(doc=8232,freq=1.0), product of:
             0.021601625 = queryWeight, product of:
               2.3649352 = idf(docFreq=11344, maxDocs=44421)
               0.00913413 = queryNorm
             0.2956169 = fieldWeight in 8232, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               2.3649352 = idf(docFreq=11344, maxDocs=44421)
               0.125 = fieldNorm(doc=8232)
         0.059933674 = weight(abstract_txt:examples in 8232) [ClassicSimilarity], result of:
           0.059933674 = score(doc=8232,freq=1.0), product of:
             0.09611472 = queryWeight, product of:
               2.109365 = boost
               4.9885116 = idf(docFreq=822, maxDocs=44421)
               0.00913413 = queryNorm
             0.62356395 = fieldWeight in 8232, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.9885116 = idf(docFreq=822, maxDocs=44421)
               0.125 = fieldNorm(doc=8232)
         0.086831376 = weight(abstract_txt:growth in 8232) [ClassicSimilarity], result of:
           0.086831376 = score(doc=8232,freq=1.0), product of:
             0.12306289 = queryWeight, product of:
               2.3868237 = boost
               5.6446834 = idf(docFreq=426, maxDocs=44421)
               0.00913413 = queryNorm
             0.7055854 = fieldWeight in 8232, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.6446834 = idf(docFreq=426, maxDocs=44421)
               0.125 = fieldNorm(doc=8232)
         0.185669 = weight(abstract_txt:commercial in 8232) [ClassicSimilarity], result of:
           0.185669 = score(doc=8232,freq=1.0), product of:
             0.25734293 = queryWeight, product of:
               4.8812146 = boost
               5.7718782 = idf(docFreq=375, maxDocs=44421)
               0.00913413 = queryNorm
             0.7214848 = fieldWeight in 8232, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.7718782 = idf(docFreq=375, maxDocs=44421)
               0.125 = fieldNorm(doc=8232)
         0.14157617 = weight(abstract_txt:internet in 8232) [ClassicSimilarity], result of:
           0.14157617 = score(doc=8232,freq=2.0), product of:
             0.21478935 = queryWeight, product of:
               6.306569 = boost
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.00913413 = queryNorm
             0.65913963 = fieldWeight in 8232, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.125 = fieldNorm(doc=8232)
         0.7382038 = weight(abstract_txt:advertising in 8232) [ClassicSimilarity], result of:
           0.7382038 = score(doc=8232,freq=1.0), product of:
             0.7393225 = queryWeight, product of:
               10.132915 = boost
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.00913413 = queryNorm
             0.99848694 = fieldWeight in 8232, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.125 = fieldNorm(doc=8232)
       0.24 = coord(6/25)
   

2. Crystal, D.: Semantic targeting : past, present, and future (2010) 0.17

   0.16892548 = sum of:
     0.16892548 = product of:
       0.8446274 = sum of:
         0.005825089 = weight(abstract_txt:this in 925) [ClassicSimilarity], result of:
           0.005825089 = score(doc=925,freq=3.0), product of:
             0.022362683 = queryWeight, product of:
               1.0174633 = boost
               2.4062347 = idf(docFreq=10885, maxDocs=44421)
               0.00913413 = queryNorm
             0.26048255 = fieldWeight in 925, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               2.4062347 = idf(docFreq=10885, maxDocs=44421)
               0.0625 = fieldNorm(doc=925)
         0.020576928 = weight(abstract_txt:particular in 925) [ClassicSimilarity], result of:
           0.020576928 = score(doc=925,freq=1.0), product of:
             0.07480828 = queryWeight, product of:
               1.8609368 = boost
               4.400995 = idf(docFreq=1480, maxDocs=44421)
               0.00913413 = queryNorm
             0.27506217 = fieldWeight in 925, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.400995 = idf(docFreq=1480, maxDocs=44421)
               0.0625 = fieldNorm(doc=925)
         0.029966837 = weight(abstract_txt:examples in 925) [ClassicSimilarity], result of:
           0.029966837 = score(doc=925,freq=1.0), product of:
             0.09611472 = queryWeight, product of:
               2.109365 = boost
               4.9885116 = idf(docFreq=822, maxDocs=44421)
               0.00913413 = queryNorm
             0.31178197 = fieldWeight in 925, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.9885116 = idf(docFreq=822, maxDocs=44421)
               0.0625 = fieldNorm(doc=925)
         0.050054733 = weight(abstract_txt:internet in 925) [ClassicSimilarity], result of:
           0.050054733 = score(doc=925,freq=1.0), product of:
             0.21478935 = queryWeight, product of:
               6.306569 = boost
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.00913413 = queryNorm
             0.23304105 = fieldWeight in 925, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.0625 = fieldNorm(doc=925)
         0.7382038 = weight(abstract_txt:advertising in 925) [ClassicSimilarity], result of:
           0.7382038 = score(doc=925,freq=4.0), product of:
             0.7393225 = queryWeight, product of:
               10.132915 = boost
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.00913413 = queryNorm
             0.99848694 = fieldWeight in 925, product of:
               2.0 = tf(freq=4.0), with freq of:
                 4.0 = termFreq=4.0
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.0625 = fieldNorm(doc=925)
       0.2 = coord(5/25)
   

3. Z39.67-1993: Computer software description (1993) 0.16

   0.16250445 = sum of:
     0.16250445 = product of:
       1.3542038 = sum of:
         0.110822424 = weight(abstract_txt:gives in 346) [ClassicSimilarity], result of:
           0.110822424 = score(doc=346,freq=1.0), product of:
             0.11050118 = queryWeight, product of:
               2.2617273 = boost
               5.3488383 = idf(docFreq=573, maxDocs=44421)
               0.00913413 = queryNorm
             1.0029072 = fieldWeight in 346, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.3488383 = idf(docFreq=573, maxDocs=44421)
               0.1875 = fieldNorm(doc=346)
         0.13607565 = weight(abstract_txt:guidelines in 346) [ClassicSimilarity], result of:
           0.13607565 = score(doc=346,freq=1.0), product of:
             0.12670742 = queryWeight, product of:
               2.421909 = boost
               5.727658 = idf(docFreq=392, maxDocs=44421)
               0.00913413 = queryNorm
             1.0739359 = fieldWeight in 346, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.727658 = idf(docFreq=392, maxDocs=44421)
               0.1875 = fieldNorm(doc=346)
         1.1073058 = weight(abstract_txt:advertising in 346) [ClassicSimilarity], result of:
           1.1073058 = score(doc=346,freq=1.0), product of:
             0.7393225 = queryWeight, product of:
               10.132915 = boost
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.00913413 = queryNorm
             1.4977304 = fieldWeight in 346, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.1875 = fieldNorm(doc=346)
       0.12 = coord(3/25)
   

4. Forte, E.: All the news that is fit to put on-line : Internet newspapers and news sources (1997) 0.15

   0.15366206 = sum of:
     0.15366206 = product of:
       0.9603878 = sum of:
         0.0067262333 = weight(abstract_txt:this in 2884) [ClassicSimilarity], result of:
           0.0067262333 = score(doc=2884,freq=1.0), product of:
             0.022362683 = queryWeight, product of:
               1.0174633 = boost
               2.4062347 = idf(docFreq=10885, maxDocs=44421)
               0.00913413 = queryNorm
             0.30077934 = fieldWeight in 2884, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               2.4062347 = idf(docFreq=10885, maxDocs=44421)
               0.125 = fieldNorm(doc=2884)
         0.07388162 = weight(abstract_txt:gives in 2884) [ClassicSimilarity], result of:
           0.07388162 = score(doc=2884,freq=1.0), product of:
             0.11050118 = queryWeight, product of:
               2.2617273 = boost
               5.3488383 = idf(docFreq=573, maxDocs=44421)
               0.00913413 = queryNorm
             0.6686048 = fieldWeight in 2884, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               5.3488383 = idf(docFreq=573, maxDocs=44421)
               0.125 = fieldNorm(doc=2884)
         0.14157617 = weight(abstract_txt:internet in 2884) [ClassicSimilarity], result of:
           0.14157617 = score(doc=2884,freq=2.0), product of:
             0.21478935 = queryWeight, product of:
               6.306569 = boost
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.00913413 = queryNorm
             0.65913963 = fieldWeight in 2884, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.125 = fieldNorm(doc=2884)
         0.7382038 = weight(abstract_txt:advertising in 2884) [ClassicSimilarity], result of:
           0.7382038 = score(doc=2884,freq=1.0), product of:
             0.7393225 = queryWeight, product of:
               10.132915 = boost
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.00913413 = queryNorm
             0.99848694 = fieldWeight in 2884, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.125 = fieldNorm(doc=2884)
       0.16 = coord(4/25)
   

5. Schwartz, E.: Like a book on a wire (1993) 0.15

   0.15100586 = sum of:
     0.15100586 = product of:
       0.7550293 = sum of:
         0.014168922 = weight(abstract_txt:also in 582) [ClassicSimilarity], result of:
           0.014168922 = score(doc=582,freq=1.0), product of:
             0.044517048 = queryWeight, product of:
               1.4355555 = boost
               3.3949955 = idf(docFreq=4049, maxDocs=44421)
               0.00913413 = queryNorm
             0.31828082 = fieldWeight in 582, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               3.3949955 = idf(docFreq=4049, maxDocs=44421)
               0.09375 = fieldNorm(doc=582)
         0.03154867 = weight(abstract_txt:discusses in 582) [ClassicSimilarity], result of:
           0.03154867 = score(doc=582,freq=2.0), product of:
             0.06024845 = queryWeight, product of:
               1.670051 = boost
               3.9495623 = idf(docFreq=2325, maxDocs=44421)
               0.00913413 = queryNorm
             0.5236429 = fieldWeight in 582, product of:
               1.4142135 = tf(freq=2.0), with freq of:
                 2.0 = termFreq=2.0
               3.9495623 = idf(docFreq=2325, maxDocs=44421)
               0.09375 = fieldNorm(doc=582)
         0.02561287 = weight(abstract_txt:number in 582) [ClassicSimilarity], result of:
           0.02561287 = score(doc=582,freq=1.0), product of:
             0.06606031 = queryWeight, product of:
               1.7487475 = boost
               4.1356745 = idf(docFreq=1930, maxDocs=44421)
               0.00913413 = queryNorm
             0.38771948 = fieldWeight in 582, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               4.1356745 = idf(docFreq=1930, maxDocs=44421)
               0.09375 = fieldNorm(doc=582)
         0.13004601 = weight(abstract_txt:internet in 582) [ClassicSimilarity], result of:
           0.13004601 = score(doc=582,freq=3.0), product of:
             0.21478935 = queryWeight, product of:
               6.306569 = boost
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.00913413 = queryNorm
             0.6054584 = fieldWeight in 582, product of:
               1.7320508 = tf(freq=3.0), with freq of:
                 3.0 = termFreq=3.0
               3.7286568 = idf(docFreq=2900, maxDocs=44421)
               0.09375 = fieldNorm(doc=582)
         0.5536529 = weight(abstract_txt:advertising in 582) [ClassicSimilarity], result of:
           0.5536529 = score(doc=582,freq=1.0), product of:
             0.7393225 = queryWeight, product of:
               10.132915 = boost
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.00913413 = queryNorm
             0.7488652 = fieldWeight in 582, product of:
               1.0 = tf(freq=1.0), with freq of:
                 1.0 = termFreq=1.0
               7.9878955 = idf(docFreq=40, maxDocs=44421)
               0.09375 = fieldNorm(doc=582)
       0.2 = coord(5/25)